TRADE PROMOTION MANAGEMENT

Unlock the potential of your promotional strategies  with our cutting-edge IT systems designed to streamline, analyze, and optimize your promotional campaigns. At IRCG, we specialize in providing state-of-the-art solutions that empower businesses to make data-driven decisions, maximize ROI, and stay ahead of the competition. With our solutions, your retail business will get a complete and comprehensive workflow for managing regular promotions and significantly improve the business results of every promotion that is run. 

Our unique AI-based promotions planning and forecasting solution is part of a single assortment management platform for retail businesses that allows you to effectively balance all of your financial and non-financial  strategies by taking into consideration large number of factors and to respond to customer's demand in real time.

why should you digitalize your promotion planning process?

• eliminate manual processes, speeding up planning and execution

• acccess to real-time data and sophisticated analytics which enables you to gain deeper insights

• facilitate seamless collaboration across departments, allowing teams to share insights and updates

• easily scale to accommodate growing business needs and adapt to changing market

• quickly test and implement new strategies or pivot existing ones based on evolving data

• optimize use of resources by accurately forecasting demand and aligning promotional activities

• make strategic decisions based on comprehensive, real-time data, positioning your business as a leader in the industry

OUR SOLUTIONS

We partner with leading software vendors to deliver a comprehensive range of functionalities and capabilities tailored for Retail businesses.

Promo Insights

Detailed analysis of historical promo effects and customer responce

Promo Planning

Promotional mechanics management and AI-based assrotment recommendation engine 

Promo Forecasting

Unique granular forecasting engine based on latest ML and AI technologies

Promo Calendar

Creation and management of promotions calendar

With our system you will get seamless and unified workflow for managing your promotional campaigns, which meets the best international practices and standards

WHAT BENEFITS WILL YOUR BUSINESS GET?

• Increase in inventory turnover rate

• Increase in promotional sales

• Increasing the accuracy of promo forecasting

• Maintaining correct margins for promotional items

• Uniting different teams into a single process

• Substantial automation of the process

Get all the promo metrics at your fingertips

In today’s fast-paced business environment, having instant access to critical promotional metrics can be the difference between a successful campaign and a missed opportunity. With our Insights tools we bring all your promotional data to your fingertips, enabling you to make informed decisions, instant updates and respond to customers preferences in real time.

Next generation promo forecasting

In the dynamic world of marketing, predicting the future with precision can seem like a daunting task. We believe in transforming the art of forecasting into a science, making the seemingly impossible possible. Our advanced promo forecasting solutions equip your business with the tools needed to anticipate and adapt, ensuring you stay ahead in an ever-evolving marketplace.

Promotion calendar management

Efficient promotion calendar management is crucial for orchestrating successful marketing campaigns that resonate with your audience. We provide comprehensive solution for calendar managemernt to help you plan and execute your promotional activities with precision and ease. Promotional calendar is used throughout the company, from replenishment management to preparation processes in your stores.