Understanding customers is a multi-faceted process that involves various components to make effective assortment decisions. So, what are these components a retailer needs to orchestrate?
Implementing new software for retail automation is definitely not a simple and costly task, requiring careful planning and execution. Despite numerous articles, examples, and cases, many companies make obvious mistakes in this process
In this article, we will discuss how to choose the right store automation solution and the essential features it should possess for efficient performance.
We analyze how to identify a “profitable” target group and how to create the most attractive offer for it, encouraging new acquisitions, and how RFM analysis helps to cope with these tasks.