10% Service Level Boost, 27% Inventory Reduction: Whitebridge Pet Brands' Data-Driven Supply Chain
10% Service Level Boost, 27% Inventory Reduction: Whitebridge Pet Brands' Data-Driven Supply Chain
The global pet market is thriving, with a 19% rise in sales for pet food and accessories last year and projections for a 54% increase by 2030. Amidst this growth, competition has intensified as new brands enter the market.
Whitebridge Pet Brands, born from the merger of Agras Pet Foods (Italy) and Whitebridge Pet Brands (USA), operates in over 50 countries. With renowned brands like Schesir and Tiki, their products are distributed through major retailers, online platforms, and 8,000+ pet stores worldwide.
Committed to its mission of improving pets’ health and happiness through quality nutrition, the company embarked on a digital supply chain transformation to unify its global operations and sustain growth.
Challenges and Objectives
With a vision that pets and people are better together, Whitebridge Pet Brands focuses on high-quality, minimally processed foods emphasizing nutrition, solutions, and lifestyle treats.
However, supply chain disruptions and fluctuating supplier lead times made maintaining availability while minimizing waste increasingly difficult.
To address these issues, the company launched a supply chain transformation project aimed at:
- Enhancing visibility across their global network.
- Strengthening collaboration with suppliers.
- Improving customer experience.
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Decisions and outcomes
By integrating Slimstock’s Slim4 supply chain planning platform, Whitebridge Pet Brands achieved impressive results:
- A 10% increase in service levels.
- A 27% reduction in inventory value.
- Greater efficiency through the automation of routine tasks.
- Enhanced visibility across the end-to-end network.
Focus on Shelf Life
Stefano Sitia, Supply Chain at Whitebridge Pet Brands explains: “In today’s FMCG market, there is increasing focus on maximizing the shelf life of products both from a consumer and commercial perspective. Therefore, to remain competitive, we must take proactive steps to eliminate the risk of out-of-stock issues due to products that are about to expire without holding high inventories despite long supply lead times.”
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Agility in Replenishment
With Slim4’s AI-enabled tools, the company has established a more agile replenishment process.
“Our team is now empowered to make data-driven decisions, ensuring more accurate and faster replenishment. A critical factor in helping us to attain a 10% increase in service level while simultaneously reducing the inventory value by 27%”, says Sitia.
Additionally, the automated planning reduced firefighting, cutting down on urgent stock replenishment and out-of-stock occurrences.
Next Steps
Whitebridge Pet Brands continues to prioritize sustained growth. The team is actively exploring further advancements to build upon the success of this transformation.
Whitebridge Pet Brands successfully transformed its supply chain processes by implementing Slimstock’s Slim4 platform. This strategic move led to remarkable improvements, including a 10% increase in service levels and a 27% reduction in inventory value, while empowering the team to make data-driven decisions and automate routine tasks. The enhanced agility and visibility across the supply chain have positioned Whitebridge Pet Brands to sustain growth, minimize disruptions, and maintain its commitment to providing high-quality pet nutrition.
Want to achieve similar success with your supply chain? International Retail Consulting Group offers Slim4 as part of our solutions portfolio, providing the expertise and tools to optimize your operations. Contact us today at [email protected] and schedule a consultation to learn how we can help drive your business forward!
