International Retail Consulting Group International Retail Consulting Group
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Home › Solutions › Assortment Optimization

RETAIL ASSORTMENT PLANNING

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Effective category management and assortment optimization are critical to driving sales, enhancing customer satisfaction, and maximizing profitability. At IRCG, we offer comprehensive solutions empower businesses to strategically manage their product categories and optimize their assortments, ensuring that the right products are available at the right time and in the right quantities. We also specialize in building seamless workflows and collaborative planning by integrating assortment management into all other processes like supply chain orchestration, promo planning, or space management.

1,5-3%

gross margin growth

+50%

process automation

3-12%

increase in turnover

We have wide expertise in transformation and adaptation of Category Management and Commercial operations into the next generation methodology which is the balance between which is a balance for the business between managing customer engagement and growing sales metrics.

 

WHY ASSORTMENT OPTIMIZATION IS THE FIRST STEP INTO RETAIL TRANSFORMATION?

  • meet сustomer needs by well-optimized assortment that resonates with their preferences

  • reduce choice overload to minimizes the risk of overwhelming customers with too many option.

  • maximize sales opportunities by analyzing sales data and consumer trends to identify high-potential products to promote

  • improve stock turnover by ensuring that only in-demand products are stocked

  • gain agility in response to market changes to be more flexible and quick in reaction to shifts in consumer preferences

  • streamline inventory management by focusing on the right products and efficient inventory stocks

 

OUR SOLUTIONS

We partner with leading software vendors to deliver a comprehensive range of functionalities and capabilities tailored for Retail businesses.

Customer Insights

In-depth analytics of customer behaviour, segments and baskets

Assortment Management

Core of assortment management and allocation across the retail network

Assortment Optimization

Complete category and assortment optimisation process 

Store Clustering

Smart grouping of shops at category level

MAKE YOUR WAY THROUGH DIGITAL TRANSFORMATION WITH IRCG!

Our solutions provide clear, straightforward and effective category review process with predictable results and what-if scenario modelling capabilities

WHAT BENEFITS WILL YOUR BUSINESS GET?

  • Optimized store level assortment

  • Efficient use of retail space- Efficient use of retail space

  • Significant increase in sales

  • Reduced planning time

  • Reduction of manual operations

  • Increased customer traffic

  • Expanded shopping basket

 

Maximize productivity of store space 

When a company manages several store sizes, formats and layouts, it is difficult to determine the optimal use of the total area. How to ensure the correctness of each floor planning strategy at the store level? We help retailers optimize floor plans, analyze performance for individual products and categories at the store level, and connect HQ and stores to ensure that the relevant plans are shared with everyone.

 

 

Get optimipal on-shelf assortment

Store area is limited. Retail chains should increase productivity and minimize inventory levels without compromising supply chain cost while identifying and adapting growth opportunities for a category. We deliver solutions that automatically define the number of facing and shelf inventory based on optimal store specific assortment.

 

Ensure compliance in every stores

With numerous categories and products to manage, it can be challenging to determine if stores are set up according to merchandising objectives, revised assortment, or updated planograms. Our innovative solution streamlines implementation process, enhances compliance, and enables you to monitor operations effectively.

Get more details

The Digital Transformation Company

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IRCG © 2025  |  Part of international Atriny Group

Contacts

Czech: +420 22 8885780

Ukraine: +380 44 33 95 119

Poland: +485 33 672 635

USA: +1 302 384 9839

Email: [email protected]

Support: +380 94 7116730

 

 

Services

  • Process Audit
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    • Menu
    • About us
    • Solutions
      • Retail Data Management
      • Forecasting & Replenishment
      • Assortment Optimization
      • Space Management
      • Promotion Planning
      • Dynamic Retail Pricing
      • Store Operations
      • Warehouse Management
      • Business Intelligence
    • Services
      • Process Audit
      • Change Management
      • Solutions Implementation
      • Support & Maintenance
    • Customers
    • Partners
    • Blog
      • All
      • Forecast & Replenishment
      • Category Managment
      • Logistics
      • Business consulting
      • World Experience
      • Cases
      • Retail trends
      • Retail
      • Cybersecurity
    • Career
    • Cases
    • Contacts